“Free” Apps, Cheap Apps. They come at a cost.
Are you delivering the mobile experience you want to give to your listeners?
So, when is FREE a good thing? Upgraded box seats, two-for-one drinks at happy hour….great. When is free (or cheap) NOT a good thing: your station’s mobile app.
You invest so much energy, time, money, and resources to create an image that stands out from your competition. Does your station’s mobile experience deliver the same positive image? Is it reflective of your station in the same way as every other part of your business?
Several years ago, we saw a few mobile app providers launch onto the scene providing stations with a super cheap, or even free app. At the time, for many stations, it was the only option.
Think about this: why do you think some app providers offer you a free or super cheap app? Because they want to put their ads on your app. And guess who is making the money?
Furthermore, most of these free or cheap options don’t really provide your station with an actual app; instead, they basically provide a page and a stream for your listeners to access and hear your station, with few, if any, additional features with which to interact and engage your audience.
RadioMax provides radio station the most affordable feature rich app in the market today.
As Gary Vaynerchuk spoke about in his session at the Radio Show last month – audio and streaming is up 76% Y/Y, “the reason more people are consuming more content than ever is because the consumption tools are now portable”
Mobile app advertising is a focal point in today's digital and media world. It is widely agreed by the industry trade publications and research papers, that by the end of the forecasting period (2022), mobile ad spending is expected to more than double that of TV, and mobile advertising will make up $141.36 billion of total US media ad spending.
With these predictions, it is no surprise that in-app radio mobile advertising has gained such popularity in recent years.
Is your station capitalizing on this explosive movement?
The whole “digital” term gets thrown around a lot, and at times can be confusing and even overwhelming, but starting with a clear and simple vision to get your station moving into the “digital” movement can be done. If stations want to grow their market share and grab the digital dollars being spent by marketers and advertisers, it’s time to invest intelligently in your mobile app.
The first step is to get an app that properly represents your station, and allows you to attract and keep digital dollars in hand, by controlling the ads on your app. RadioMax provides very affordable mobile app options that allows your station to get its own feature rich app and to control your own content and digital inventory.
The sharp increase in consumers’ use of mobile devices have allowed marketers the ability to reach consumers at times they were otherwise "unreachable", and it allows brands an incredible amount of access to consumers. At any given moment, a consumer may be digesting information, and it must be presented in a way they want it, and that is reflective of the experience and image you want for your station.
Users react to what they like, and conversions/click thru rates will be seemingly higher when they are able to do this from the palm of their hand. Immediacy is key, and if your station has the right mobile app…it works!
It’s time for your station to invest in impactful and compelling digital services. If you do, your radio station can look forward to a robust future; if you don’t, do you remember the 8-track?
So, is RadioMax right for your station…let’s see.
Radio listening numbers via mobile continue to skyrocket every year (68% of smartphone owners stream music daily – Digital Music News), and digital continues to provide an explosive opportunity for radio…if you take advantage that opportunity.
If you want a mobile option that will catapult your station into the digital forefront, give your listeners the mobile experience they crave, and help you leapfrog your competition…check out the RadioMax app.
RadioMax offers 3 mobile options:
Single Station App: This option provides the station the ability to have their very own/standalone app.
Broadcaster Multi Station App: The ability to join all of your company radio stations under one app, with each of your stations having its own individual app, under one main app umbrella...that you control.
Aggregate Style - Individual Station App: The same app as the Single Station App, featured and accessed through the main RadioMax app.
All options gives your station/s its own full-blown feature rich custom app that you 100% control, and you control 100% of the advertising on YOUR APP! Wait ‘til you see all the features that comes with your app.
So, if your station is ready to take the step in joining the digital/mobile radio revolution…we would love to speak with you.
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Or click here to see some of the amazing features that are included in the app designed and built for radio.